Wednesday, February 4, 2015

Flash Point Communications Goes International with New Social Media Campaign for Swiss National Tourist Office

COSTA MESA, California, February 3rd, 2015—Switzerland may be over six thousand miles away.  But that didn’t stop Switzerland Tourism from selecting Flash Point Communications in Costa Mesa, California, to create its new social media campaign.

The contest, entitled Lights! Camera! Switzerland., invites visitors from all over the United States and parts of Canada to submit entries for an opportunity to become a TV travel show host. 

In May, one lucky winner will be selected by an online vote to receive an exclusive trip to Switzerland to shoot their own travel TV pilot.  On top of that, they will also receive a $10,000 fee for hosting the show.

In addition to the Lights! Camera! Switzerland. contest winner, one lucky person who votes for their favorite travel host online will win a 10-day Grand Tour of Switzerland for two.

“This international campaign is perfectly suited to our one-stop shop approach,” said Scott Empringham, CEO of Flash Point.  “It’s why our Total Activation digital marketing continues to be so effective.”

“We’ll combine our in-house Marketing Team, National Account Team, separate Retail Account Team, and state-of-the-art social media platforms to maximize every phase of this promotion,” said Empringham.

“To create a buzz on social media, you really need to engage people,” said Darryl Kinson, of Kinson Entertainment, producer of the project.   “With partners like Swiss International Air Lines, Rail Europe, Berne, Lucerne, St. Moritz and of course Switzerland Tourism, we believe this is the perfect promotion for the perfect travel destination.”

The Lights! Camera! Switzerland. contest is open to all adults in the U.S. and Canada (excluding Quebec) who have a valid passport.

The contest winner will receive roundtrip airfare courtesy of Swiss International Air Lines.  They’ll enjoy a 10-day, grand tour of Switzerland.  Their travel TV pilot will be shot by a professional production crew.  And the finished pilot will appear on both YouTube and select broadcast networks.

Entries for Lights! Camera! Switzerland. must be received by March 9, 2015.  For contest rules, go to

For over fifteen years, Flash Point Communications has been a leading innovator in social and digital media.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected brands from four U. S. offices. For more information, go to

Monday, January 12, 2015

Flash Point Wins Buick/GMC SoCal Social and Digital Business

COSTA MESA, California, December 16th, 2014—Flash Point Communications of Costa Mesa, California, has been named the Digital and Social Media Agency of Record for the Southern California Buick and GMC dealers.

“Of all the agencies that submitted proposals, Flash Point gave us the most comprehensive plan designed to build our business,” said Greg Heath, Chairman of the Southern California Buick Dealers.

“Given their track record,” Heath continued, “We’re confident that we can generate more leads and more sales through our partnership with Flash Point.”

“We are delighted to have been chosen by the SoCal Buick and GMC Board,” said Scott Empringham, CEO of Flash Point.  “Our approach, which we call “Total Activation digital marketing,” has been generating some incredible results and we’re delighted they put their trust in us.

“We’re very unique because we’re a one-stop shop,” continued Empringham.  “We have an in-house Marketing Promotions Team, a National Account Team, a separate Retail Account Team, and absolutely state-of-the-art digital and social media platforms.

“Many clients are used to having multiple vendors who pass the buck to one another,” said Empringham.  “We’re responsible for everything, including the results.   And we like it like that.”

SoCal Buick and GMC will launch their new Flash Point-designed web sites in January.  A test-drive promotion and other social and digital media initiatives will follow immediately after.

The Southern California Buick and GMC Dealer Ad Group Marketing is the largest Buick and GMC Western region and 5th largest in the country.  It extends from Victorville in the north to Temecula in the south.  Yearly sales in the region exceed $900 million.

For over thirteen years, Flash Point Communications has been a leading innovator in social and digital media.  Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to

Friday, December 19, 2014

Ford is Giving Away a Transit Connect in Net's First One-Day Wall Post Vehicle Sweeps

COSTA MESA, California, December 19, 2014—Think Facebook posts are just about casual, friendly conversation?  Think again.  On December 23, 2014, a single, one-day Facebook post will win someone a brand new, 2015 Ford Transit Connect Wagon.

Tuesday, November 18, 2014

Flash Point Wins Best Use of Facebook, Best Use of Tech for Data Collection/Measurement Awards at Event Tech

COSTA MESA, California, November 6, 2014—Flash Point Communications won two of the most coveted awards at this month’s Event Tech 2014.

The Ford Ecoboost Challenge, created by Flash Point for Ford’s Great Lakes Region, won coveted Gold Awards in two categories: Best Use of Facebook and Best Use of Technology for Data Collection/Measurement.

Saturday, November 1, 2014

Ford Selects Flash Point for Unconventional '14 Transit Connect Launch

COSTA MESA, California, September 15, 2014—Ford has chosen Flash Point Communications, headquartered in Costa Mesa, California, to launch one of its most unconventional vehicles in recent history—the new, 2014 Ford Transit Connect Wagon.

Wednesday, October 15, 2014

Marketing with Facebook: An Automotive Case Study

A Facebook “like” will, all by itself, never sell a car.  Ever.  And Facebook alone won't  "sell" a car. Just like a telephone, a "like" won’t sell a car all by itself... unless it is in the hands of a talented, knowledgeable salesperson. But that’s not a comment on the limitations of either Facebook or a telephone.  That simply speaks to the importance of marketing savvy, no matter what the medium is.

As Peter Drucker once famously suggested, “The most serious mistakes are not being made as a result of the wrong answers…but asking the wrong questions.”

So what is the right question?

Tuesday, October 7, 2014

Flash Point Announces the Much-Anticipated 2014 Ready For Anything Giveaway Winner!

COSTA MESA, California, October 01, 2014 - Ford Motor Company partnered with Flash Point Communications to break minivan and crossover stereotypes with the launch of their 2014 Ford Transit Connect promotion called the ‘Ready For Anything Giveaway.’ Jeff K. from Norristown, PA, was randomly selected as the winner of a brand new Ford Transit Connect Wagon and $10,000 towards vehicle customizations!
Jeff K. was one of 50,000 fans who registered to win the adaptable and fuel-efficient Ford Transit Connect Van or Wagon. Specializing in digital media and promotions, Flash Point helped broadcast this national campaign across 10 Ford Regional Ad Groups and 1,500 Ford dealers to generate sales leads and fan engagement.

Participating Ford affiliates across the country gained from the efficiently-designed microsite that required fans to watch a video highlighting the unique business and leisure capabilities of the seven-seat people mover. Fans then registered for a chance to win and were enticed to “share” the campaign with friends for five extra entries. 36.7 million impressions and one lucky winner later, the campaign was deemed a success. 
Jeff was given the choice between a van or wagon, both of which offer class-leading cargo and passenger space, dual sliding side doors, choice of a rear lift gate or side-hinged cargo doors, and towing capacity of 2,000 lbs., to name just a few of the features that make it as unique as the people who drive it.

“I am thrilled to be the winner of a new Ford Transit Connect in the Ready for Anything Sweepstakes. I like the new styling, especially...for a van that is spacious and loaded with options, and significantly less than all manufacturer's prices with comparable equipment. I am looking forward to great gas mileage with the 2.5 liter engine.” or check out our Facebook page at

Winner testimonial, Jeff K.
About Flash Point Communications