Monday, April 11, 2016

SoCal Buick GMC Breaks Digital Agency Ranks, Becomes Fastest Growing Region in the U.S.


COSTA MESA, California, April 11, 2016—After changing digital agencies in December, 2014, the SoCal Buick GMC LMA is crediting Flash Point Communications with helping it achieve the fastest regional growth rate in North America.

“Last year, we were pretty much in the middle of the pack,” said Greg Heath, Chairman of the Southern California Buick dealers.  “Now SoCal is the second fastest growing region in the country for Buick.  And our GMC dealers now rank number one in the U.S. for growth.

“Our digital marketing was a major contributor to our success,” Heath continued.  “Flash Point doesn’t just come in selling an ad network, website, pre-roll, impressions, or nebulous stuff like “outcomes.”  They come in with a well-defined digital/social strategy for our LMA, as well as our individual Dealers, one complementing the other.

“Plus, they were the first vendor that started their presentation with an estimate of leads and sales they’d deliver,” said Heath.  “That was a first.  Bottom line was, they take responsibility for every marketing dollar they spend.”

The SoCal Buick GMC LMA actually went outside the roster of preferred GM agencies to select Flash Point.

“We had presentations from three GM roster agencies,” continued Heath.  “Flash Point was just more sophisticated.  They measure everything.  They deliver leads to dealers in real time. On so many levels, they just blew the other agencies away.”

“We made a big bet on a non-roster agency and it paid off big-time,” concluded Heath.

In related news, Flash Point Communications has just been named the digital/social media agency of record for the SoCal Cadillac LMA.

For over fifteen years, Flash Point Communications has been a leading innovator in social media software, marketing, and retail network engagement.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://blogflashpointcommunications.com.

Wednesday, March 9, 2016

Hoppe's Gun Care Selects Flash Point to Target Gun Enthusiasts on Social Media


COSTA MESA, California, March 9th, 2016—Hoppe’s, America’s gun care specialist since 1903, has selected Flash Point Communications to launch a social media initiative targeting avid hunters and shooters nationwide.

Tuesday, February 9, 2016

Flash Point Hispanic Campaign For Ford Doubles Opt-Ins, Triples In-Market Response Rate


COSTA MESA, California, February 8, 2015—What do you get when you combine social media, an international telenovela star, and a sweepstakes into an integrated campaign targeting Southern California Hispanics?

As it turns out, you get results.

Friday, January 8, 2016

Wednesday, November 18, 2015

An Open letter to the Hyundai, Innocean and their New Media Agency Canvas Worldwide


What Your Dealers Want Need from Your New Social Media Agency


1.  Qualified Leads and Showroom Traffic

Given Hyundai’s reputation for excellence, I’m confident your new agency will curate top notch content.  And they’ll leverage the appropriate influencers to stimulate brand and even nameplate advocacy—in pursuit of the next Fiesta Movement.  And, no doubt you’ve already set-up a real-time, #NewsJacking “news room” to produce the next “dunk in the dark” success story.  All that is essential.  But it’s not how your Dealers will ultimately measure success. Remember the recent New York Times article, "The Gap Between Auto Dealers and Social Media?" Particularly when you begin to encourage them to participate and spend their money, invest their time.  What will they want to know?  “How many qualified leads did this produce?  If you want me to invest my money and time, how many leads do you think it will produce?  Will it result in measurable, qualified showroom traffic, and more importantly sales?” The answers on how to do this are out there.

Wednesday, September 30, 2015

Portland Toyota Dealers Award New Social Media Campaign to Flash Point Communications


COSTA MESA, California, October 1, 2015—Flash Point Communications has launched an integrated social media campaign for its newest client, the Portland Toyota Dealer Marketing Association.

Launched on September 1, 2015, the campaign uses Facebook ads to target Honda and Subaru owners who are in-market for a new vehicle.