Thursday, September 8, 2016

FLASH POINT DELIVERS HISPANIC LEADS WITH PINPOINT TARGETING AND PROPRIETARY LEAD GEN PLATFORM


COSTA MESA, California, August 16, 2016—Want to connect your dealership with the huge pool of potential Hispanic customers on social media?  You’ll need to target the right prospect at the right time with the perfect message. 

Monday, August 29, 2016

2nd GM LMA Breaks Ranks with Traditional Agency. More to Follow?


COSTA MESA, California, August 29, 2016—The Southern California Buick GMC LMA broke ranks first, moving agency-of-record digital marketing responsibilities from a GM roster shop to non-roster Flash Point Communications.

Now, the Southern California Cadillac LMA has followed suit, moving its digital marketing to Flash Point as well.

Monday, July 18, 2016

WE’VE HELPED SELL OVER $1 BILLION IN NEW VEHICLES ON SOCIAL MEDIA. FIND OUT HOW IN OUR FREE DIGITAL DEALER 21 WORKSHOP.


COSTA MESA, California, July 18, 2016—Flash Point CEO Scott Empringham’s must-see workshop, The New Rules of Facebook Version 2.0: 10 Hacks Guaranteed to Double Your Leads, Sales and Service, is coming to the Digital Dealer 21 Conference & Expo.

Specially designed for dealer Principles, General Managers, Sales Managers, and Internet Managers, this free workshop provides dealers with many of the same cutting-edge tools employed by Flash Point Communications to help sell over $1 billion in new vehicles.

Monday, April 11, 2016

SoCal Buick GMC Breaks Digital Agency Ranks, Becomes Fastest Growing Region in the U.S.


COSTA MESA, California, April 11, 2016—After changing digital agencies in December, 2014, the SoCal Buick GMC LMA is crediting Flash Point Communications with helping it achieve the fastest regional growth rate in North America.

“Last year, we were pretty much in the middle of the pack,” said Greg Heath, Chairman of the Southern California Buick dealers.  “Now SoCal is the second fastest growing region in the country for Buick.  And our GMC dealers now rank number one in the U.S. for growth.

“Our digital marketing was a major contributor to our success,” Heath continued.  “Flash Point doesn’t just come in selling an ad network, website, pre-roll, impressions, or nebulous stuff like “outcomes.”  They come in with a well-defined digital/social strategy for our LMA, as well as our individual Dealers, one complementing the other.

“Plus, they were the first vendor that started their presentation with an estimate of leads and sales they’d deliver,” said Heath.  “That was a first.  Bottom line was, they take responsibility for every marketing dollar they spend.”

The SoCal Buick GMC LMA actually went outside the roster of preferred GM agencies to select Flash Point.

“We had presentations from three GM roster agencies,” continued Heath.  “Flash Point was just more sophisticated.  They measure everything.  They deliver leads to dealers in real time. On so many levels, they just blew the other agencies away.”

“We made a big bet on a non-roster agency and it paid off big-time,” concluded Heath.

In related news, Flash Point Communications has just been named the digital/social media agency of record for the SoCal Cadillac LMA.

For over fifteen years, Flash Point Communications has been a leading innovator in social media software, marketing, and retail network engagement.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://blogflashpointcommunications.com.

Wednesday, March 9, 2016

Hoppe's Gun Care Selects Flash Point to Target Gun Enthusiasts on Social Media


COSTA MESA, California, March 9th, 2016—Hoppe’s, America’s gun care specialist since 1903, has selected Flash Point Communications to launch a social media initiative targeting avid hunters and shooters nationwide.

Tuesday, February 9, 2016

Flash Point Hispanic Campaign For Ford Doubles Opt-Ins, Triples In-Market Response Rate


COSTA MESA, California, February 8, 2015—What do you get when you combine social media, an international telenovela star, and a sweepstakes into an integrated campaign targeting Southern California Hispanics?

As it turns out, you get results.

Friday, January 8, 2016