Friday, June 26, 2015

The Digital Gold Rush: How Flash Point Turned One Campaign Into 1,700+

“The gold rush for sales continues for car dealers, but the methods with which they pan for the gold have transformed completely. It just so happens that my team is expert on how to get the best results with the best new tools,” says Scott Empringham, CEO of Flash Point Communications. “With TIV heading for 17 million, a record high mix, the competition for car dealers is more intense than ever before. But with Facebook, Twitter, Instagram, and other social media platforms, things have also never been more exciting. Rather than sifting through piles of dirt to find what they’re looking for, dealers have the opportunity to speak directly to in-market leads and other brand enthusiasts. They even have the chance to turn enthusiasts into brand evangelists.

Monday, June 15, 2015

New Technology Spurs Ford to Turn Regional Transit Connect Promotion into National Campaign Through Flash Point

COSTA MESA, California, June 4, 2015—In 2014, Ford made a big splash on social media promoting the all-new Ford Transit Connect wagon on Facebook, YouTube, Instagram, and Twitter as the Unminivan Giveaway on the west coast.  In 2015, the campaign is going national.

The Unminivan Giveaway 2 will launch on June 1, 2015 through 150 select Ford dealers nationwide and run through December 1, 2015.  Flash Point Communications in Costa Mesa, California will again create and run the promotion.

Wednesday, February 4, 2015

Flash Point Communications Goes International with New Social Media Campaign for Swiss National Tourist Office

COSTA MESA, California, February 3rd, 2015—Switzerland may be over six thousand miles away.  But that didn’t stop Switzerland Tourism from selecting Flash Point Communications in Costa Mesa, California, to create its new social media campaign.

The contest, entitled Lights! Camera! Switzerland., invites visitors from all over the United States and parts of Canada to submit entries for an opportunity to become a TV travel show host.

Monday, January 12, 2015

Flash Point Wins Buick/GMC SoCal Social and Digital Business

COSTA MESA, California, December 16th, 2014—Flash Point Communications of Costa Mesa, California, has been named the Digital and Social Media Agency of Record for the Southern California Buick and GMC dealers.

“Of all the agencies that submitted proposals, Flash Point gave us the most comprehensive plan designed to build our business,” said Greg Heath, Chairman of the Southern California Buick Dealers.

Friday, December 19, 2014

Ford is Giving Away a Transit Connect in Net's First One-Day Wall Post Vehicle Sweeps

COSTA MESA, California, December 19, 2014—Think Facebook posts are just about casual, friendly conversation?  Think again.  On December 23, 2014, a single, one-day Facebook post will win someone a brand new, 2015 Ford Transit Connect Wagon.

Tuesday, November 18, 2014

Flash Point Wins Best Use of Facebook, Best Use of Tech for Data Collection/Measurement Awards at Event Tech

COSTA MESA, California, November 6, 2014—Flash Point Communications won two of the most coveted awards at this month’s Event Tech 2014.

The Ford Ecoboost Challenge, created by Flash Point for Ford’s Great Lakes Region, won coveted Gold Awards in two categories: Best Use of Facebook and Best Use of Technology for Data Collection/Measurement.

Saturday, November 1, 2014

Ford Selects Flash Point for Unconventional '14 Transit Connect Launch

COSTA MESA, California, September 15, 2014—Ford has chosen Flash Point Communications, headquartered in Costa Mesa, California, to launch one of its most unconventional vehicles in recent history—the new, 2014 Ford Transit Connect Wagon.