Wednesday, October 15, 2014

Marketing with Facebook: An Automotive Case Study

A Facebook “like” will, all by itself, never sell a car.  Ever.  And Facebook alone won't  "sell" a car. Just like a telephone, a "like" won’t sell a car all by itself... unless it is in the hands of a talented, knowledgeable salesperson. But that’s not a comment on the limitations of either Facebook or a telephone.  That simply speaks to the importance of marketing savvy, no matter what the medium is.

As Peter Drucker once famously suggested, “The most serious mistakes are not being made as a result of the wrong answers…but asking the wrong questions.”

So what is the right question?

Tuesday, October 7, 2014

Flash Point Announces the Much-Anticipated 2014 Ready For Anything Giveaway Winner!

COSTA MESA, California, October 01, 2014 - Ford Motor Company partnered with Flash Point Communications to break minivan and crossover stereotypes with the launch of their 2014 Ford Transit Connect promotion called the ‘Ready For Anything Giveaway.’ Jeff K. from Norristown, PA, was randomly selected as the winner of a brand new Ford Transit Connect Wagon and $10,000 towards vehicle customizations!

Jeff K. was one of 50,000 fans who registered to win the adaptable and fuel-efficient Ford Transit Connect Van or Wagon. Specializing in digital media and promotions, Flash Point helped broadcast this national campaign across 10 Ford Regional Ad Groups and 1,500 Ford dealers to generate sales leads and fan engagement.

Wednesday, September 17, 2014

Ice-Cold Marketing: 7 Things Flash Point Learned from the ALS #IceBucketChallenge

Flash Point Communications CEO Scott Empringham gets chilly for a cause!

You’ve seen it dominate your social media news feeds. You probably even participated in it. By now, you might even be tired of seeing yet another news feed acquaintance douse themselves in the name of a good cause – correction, a great cause; $94.3 million in donations have flooded the ALS Association to raise money to fight Amyotrophic lateral sclerosis.

$94.3 million raised in less than three month’s time? 

Friday, September 5, 2014

Meet Eric Davies, the Newest Addition to the Flash Point New Business Team!


Eric Davies, Business Development Director for Flash Point Communications


As a native Detroiter and avid sports enthusiast, it’s no surprise Eric Davies was on skates before he could walk. His passion for competition extends off the ice; where he has shown an unyielding spirit for helping brands, from large to small, stand out from the crowd. 

Thursday, August 7, 2014

Flash Point NewsFlash! Fresh-Squeezed Social Media News, Updates, and How-Tos

Take a look at what's buzzing in social media this week. From growth in Facebook's mobile ad revenue to nailing video content into your social media marketing strategy, there's something newsworthy for everyone. If you find any of these updates particularly juicy, leave us a note in the comments below!