Costa Mesa, CA – February 5, 2014 – Parks Ford Lincoln of Gainesville recently participated in a Flash Point Communications/Ford Motor Company digital media promotion: “Gas & Go Further Giveaway.” The program promoted Ford fuel efficient vehicles with participation from seven (7) Ford regional ad groups and over 1,400+ Ford Dealers. In the end, one lucky winner from Gainesville, FL was chosen at random to win $30,000 towards their choice of a 2013 Fiesta, Focus, Fusion, Escape, or C-MAX!
Flash Point, in partnership with Ford Motor Company, developed the multimedia campaign that integrated social, digital interactions, and Dealership participation while building awareness about the fuel efficient lineup Ford calls “Super Segment.” People from all over the country entered the sweepstakes by watching a short Ford-related video, then filling out an information form. Entrants had the opportunity to share the program and invite friends to participate using Social Media properties like Facebook, Pinterest, and Twitter. The program also offered people the chance to watch more videos for additional entries into the promotion.
Over 91,000 people entered to win and Albert Traversa from Gainesville, FL was selected as the lucky winner! Traversa chose to put his $30,000 voucher towards a brand new Ford C-MAX Hybrid, which has great fuel efficiency. (*C-MAX Hybrid: EPA-estimated rating of 45 city/40 hwy/43 combined mpg. Actual mileage will vary.) The vehicle was awarded to Albert by Parks Ford Lincoln of Gainesville. Parks Ford Lincoln of Gainesville, along with the other 1,400+ Ford dealers, participated in Ford-funded programs like Ford Gas and Go Further throughout 2013 and will continue to do so in 2014.
Winner testimonial – Albert Traversa from Gainesville, FL
"...When we received a call that I had won $30,000 towards the price of a new Ford, I thought, "is this for real"? Well, it was. My wife and I did some research on the cars available and chose a Ford C-MAX Hybrid... This has been a special experience for us and we want to thank Ford for providing this opportunity at this time in our lives."
About Flash Point Communications
For over fourteen years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace. With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe’s most respected automotive brands including Ford, GM, Chrysler, Toyota, Cadillac, Lexus, and Mazda. Based in Costa Mesa, California, Flash Point’s 25 employees service clients from four offices nationwide. For more information, please visit www.flashpointcommunications.com or check out our Facebook page at www.facebook.com/flashpointcommunications.