Monday, January 12, 2015

Flash Point Wins Buick/GMC SoCal Social and Digital Business

COSTA MESA, California, December 16th, 2014—Flash Point Communications of Costa Mesa, California, has been named the Digital and Social Media Agency of Record for the Southern California Buick and GMC dealers.

“Of all the agencies that submitted proposals, Flash Point gave us the most comprehensive plan designed to build our business,” said Greg Heath, Chairman of the Southern California Buick Dealers.

“Given their track record,” Heath continued, “We’re confident that we can generate more leads and more sales through our partnership with Flash Point.”

“We are delighted to have been chosen by the SoCal Buick and GMC Board,” said Scott Empringham, CEO of Flash Point.  “Our approach, which we call “Total Activation digital marketing,” has been generating some incredible results and we’re delighted they put their trust in us.

“We’re very unique because we’re a one-stop shop,” continued Empringham.  “We have an in-house Marketing Promotions Team, a National Account Team, a separate Retail Account Team, and absolutely state-of-the-art digital and social media platforms.

“Many clients are used to having multiple vendors who pass the buck to one another,” said Empringham.  “We’re responsible for everything, including the results.   And we like it like that.”

SoCal Buick and GMC will launch their new Flash Point-designed web sites in January.  A test-drive promotion and other social and digital media initiatives will follow immediately after.

The Southern California Buick and GMC Dealer Ad Group Marketing is the largest Buick and GMC Western region and 5th largest in the country.  It extends from Victorville in the north to Temecula in the south.  Yearly sales in the region exceed $900 million.

For over thirteen years, Flash Point Communications has been a leading innovator in social and digital media.  Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to

Friday, December 19, 2014

Ford is Giving Away a Transit Connect in Net's First One-Day Wall Post Vehicle Sweeps

COSTA MESA, California, December 19, 2014—Think Facebook posts are just about casual, friendly conversation?  Think again.  On December 23, 2014, a single, one-day Facebook post will win someone a brand new, 2015 Ford Transit Connect Wagon.

Tuesday, November 18, 2014

Flash Point Wins Best Use of Facebook, Best Use of Tech for Data Collection/Measurement Awards at Event Tech

COSTA MESA, California, November 6, 2014—Flash Point Communications won two of the most coveted awards at this month’s Event Tech 2014.

The Ford Ecoboost Challenge, created by Flash Point for Ford’s Great Lakes Region, won coveted Gold Awards in two categories: Best Use of Facebook and Best Use of Technology for Data Collection/Measurement.

Saturday, November 1, 2014

Ford Selects Flash Point for Unconventional '14 Transit Connect Launch

COSTA MESA, California, September 15, 2014—Ford has chosen Flash Point Communications, headquartered in Costa Mesa, California, to launch one of its most unconventional vehicles in recent history—the new, 2014 Ford Transit Connect Wagon.

Wednesday, October 15, 2014

Marketing with Facebook: An Automotive Case Study

A Facebook “like” will, all by itself, never sell a car.  Ever.  And Facebook alone won't  "sell" a car. Just like a telephone, a "like" won’t sell a car all by itself... unless it is in the hands of a talented, knowledgeable salesperson. But that’s not a comment on the limitations of either Facebook or a telephone.  That simply speaks to the importance of marketing savvy, no matter what the medium is.

As Peter Drucker once famously suggested, “The most serious mistakes are not being made as a result of the wrong answers…but asking the wrong questions.”

So what is the right question?

Tuesday, October 7, 2014

Flash Point Announces the Much-Anticipated 2014 Ready For Anything Giveaway Winner!

COSTA MESA, California, October 01, 2014 - Ford Motor Company partnered with Flash Point Communications to break minivan and crossover stereotypes with the launch of their 2014 Ford Transit Connect promotion called the ‘Ready For Anything Giveaway.’ Jeff K. from Norristown, PA, was randomly selected as the winner of a brand new Ford Transit Connect Wagon and $10,000 towards vehicle customizations!

Jeff K. was one of 50,000 fans who registered to win the adaptable and fuel-efficient Ford Transit Connect Van or Wagon. Specializing in digital media and promotions, Flash Point helped broadcast this national campaign across 10 Ford Regional Ad Groups and 1,500 Ford dealers to generate sales leads and fan engagement.

Wednesday, September 17, 2014

Ice-Cold Marketing: 7 Things Flash Point Learned from the ALS #IceBucketChallenge

Flash Point Communications CEO Scott Empringham gets chilly for a cause!

You’ve seen it dominate your social media news feeds. You probably even participated in it. By now, you might even be tired of seeing yet another news feed acquaintance douse themselves in the name of a good cause – correction, a great cause; $94.3 million in donations have flooded the ALS Association to raise money to fight Amyotrophic lateral sclerosis.

$94.3 million raised in less than three month’s time?