Monday, June 23, 2014

NewsFlash!

Take a look at this week's breaking social media news! We're going to cover Facebook updates, Twitter tips, and a new Pinterest rollout in this edition. Which update are you looking forward to the most? Leave us a note in the comments below.

Facebook Gives Users Opt-Out 
Option for Targeted Ads
 – And Trust Us, It’s Not Bad


The social network giant is updating the way users can learn why they’re seeing ads on their feed, including giving the option to opt out of such targeting. Now our ads will be more relevant to users! Learn more here


Love in the Time of Twitter:
Building Lasting Professional Relationships



Twitter is an indispensable tool for keeping in touch with clients, but how do you keep them interested once you grow your following? Find out why you should be tweeting on weekends and more.


Can’t Beat ‘Em, Join ‘Em 
With Great Content and More

 

Facebook is always changing their algorithm, and not always for the better. Find out the 8 ways to beat Facebook’s algorithm and adapt your business strategy to keep up - because it’s hard out there for a marketer.


Putting the Interest Back into Pinterest


Pinterest’s mobile Guided Search feature is coming to a desktop near you! This feature generates more specific queries and better search results than Pinners have previously experienced. Expect to see the rollout next week.


Tuesday, May 20, 2014

Flash Point Kickstarts Dodge Promotion Featuring Mötley Crüe


COSTA MESA, California, May 15, 2014—Dodge has selected Flash Point Communications to launch a high-profile, nationwide social media promotion starring legendary heavy metal band, Mötley Crüe, for their farewell tour.

Aptly named the Chance To Be Bad Giveaway, the promotion integrates digital and social media from Mötley Crüe, Dodge and participating Dodge dealers, and delivers in-market leads to dealers in real time.


“Flash Point’s retail and marketing platform gets all the dealers on the same page,” said Randy Ortiz, Head of Advertising, Dodge Brand. “As a result, the lead generation has just been terrific.”


“We’re taking a nationally funded promotion to a hyper-local level,” said Scott Empringham, CEO of Flash Point. “In fact, we built-out custom programming to offer our client’s allotted concert tickets exclusively to in-market prospects as a reward for a test drive.


“In addition, everyone who wants to enter also has to watch a product video,” said Empringham. “We are all about driving traffic and sales.”

Those who register to win can earn five additional chances when they share their custom links with friends on Facebook, Twitter, Pinterest, LinkedIn and Google+. Fans who like and comment during a weekly wall contest can also win a package of Mötley Crüe collector’s items.


One Grand Prize winner will win a new 2015 Dodge Charger or Dodge Challenger. One First Place winner will win a VIP Mötley Crüe tour experience including an all-expenses-paid trip to a select tour city, two backstage passes for a concert, a meet and greet with the band, plus exclusive band merchandise.  There are also fifty runner-up prizes.


The Chance To Be Bad Giveaway launched on April 17. Entries must be received by July 1, 2014. Mötley Crüe’s farewell tour begins July 2 in Grand Rapids, Michigan. 


For over fourteen years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://flashpointcommunications.com.

Monday, April 28, 2014

FPC Presents Event MicroSites Workshop at Salt Lake City Event Marketing Summit with a #VivaLaMicroSite Giveaway!


Attending the 2014 Event Marketing Summit in Salt Lake City, Utah on May 7-9? 

Obsessed with upping your Event Microsite game?

How about winning a trip for you and a buddy to
Las Vegas? 
If so, read on…

Scott Empringham
, CEO of Flash Point Communications loves Event MicroSites. He’s been consumed with designing, developing, launching, testing, tinkering with and thinking about them for more than twenty years. And he’s expressing his love at the 2014 Event Marketing Summit in Salt Lake City.

Empringham will be brushing elbows with the likes of Coke, Intel, Mercedes, Anheuser-Busch, HP, Verizon, and American Express at the 12
th annual training conference where marketing shmucks like him get together to predict what will be the next “twerk,” where trade secrets are revealed and where the biggest success stories in the industry are given a respectful, yet “damn-why-didn’t-I-think-of-that” round of applause.

But unlike all the other marketing schmucks, Scott has something perhaps even schmuckier up his carefully ironed, chambray sleeves!

Flash Point
is sending one randomly selected workshop attendee to Las Vegas!  Yup. We’re paying for the hotel, airfare, and we’ll even throw in some spending cash while we’re at it.  So, whether there are 5 or 50 attendees at his particular workshop, we’re jumping in feet first in an inspired act of foolishness.

So, watch, learn, or sleep to Scott’s soothing voice Wednesday, May 7, 8:00 AM – 11: 45 AM at the Summit to discuss
Irresistible Event MicroSites: 5 Do’s, 5 Don’ts and 3 Things I Shouldn’t Tell You But Will.

And remember to follow #VivaLaMicroSite on
Twitter for the most up-to-date information on the sweepstakes.

Please note
: We’re not responsible for any damage done to your liver, hotel room, or wallet.

                    Wanna Meet Scott Virtually? Watch this…





Monday, March 31, 2014

Multi-platform, Integrated Social Media Campaign Proves to Be a Millennial Magnet



COSTA MESA, California, April 17, 2014—Millennials may be a difficult target to reach.  But Ford Motor Company and Flash Point Communications found a way to combine college loyalty and social media integration to attract this elusive generation.

Reminiscent of TV’s The Apprentice, the 2014 Ford College Ambassador Challenge encouraged student teams from eight universities to compete for a chance to network with the top echelon of Ford management. Each team was challenged to further improve the awareness and favorable opinion of Ford vehicles among their millennial peers.

In the first challenge, high marks were earned by the team that delivered the most attendees during a campus speaking event.  The second challenge asked student teams to successfully generate 120 test drives.  In the third challenge, students created their own video aimed at millennials to be posted on social media.

Carnegie Mellon Video

video


Carnegie Mellon University - Winner of Great Lakes ‘Go Further’ Challenge

Boston College Video

video

Boston College - Winner of Boston ‘Beanpot’ Challenge

“When Ford came to us with this challenge, we were all over it,” said Scott Empringham, CEO of Flash Point Communications.  “We know social media, so creating a campaign for millennials was the easy part.” 

“The challenge for us was to truly maximize the event and develop a microsite  millennials would embrace, interact with, and share. Fortunately for us, as well as Ford, they did,” said Empringham. 

Participating schools in the Boston Region included Boston College, Boston University and Northeastern University.  Participating schools in the Great Lakes Region included Carnegie Mellon University, Michigan State University, Purdue University, the University of Minnesota, and the University of Wisconsin.

About Flash Point Communications

For over fourteen years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://flashpointcommunications.com.

Wednesday, March 12, 2014

Bill McCandless Ford Announces the Much Anticipated 2013 "Year End Giveaway" Winner!


Costa Mesa, CA – March 12, 2014 –  Bill McCandless Ford recently participated in the Ford “Year End Giveaway” digital media promotion in partnership with Flash Point Communications and Ford Motor Company, and the support of over 1,400 participating Dealers.  

Flash Point developed the interactive campaign that integrated social interactions and Dealership participation while functioning as a Social/Lead generator, in partnership with Ford Motor Company. People nationwide entered the sweepstakes by choosing a vehicle, watching a short video, registering, and writing a shout-out on Facebook ("Tagging" their friends). This enticed entrants’ friends to participate via other Social Media platforms like Twitter and Instagram on both the desktop and the mobile version of the site. The program also offered people the chance to watch 10 videos for additional entries (10) into the promotion. Not only was the "Year End Giveaway" cross-promoted and accessible on different Social Media platforms, it changed Creative updates to align with spike offers during the "Black Friday" and “Dream Big” periods. The promotion successfully garnered 104,282 Hand-raisers and drove incremental sales during the 43-day offer.

With “10 Vehicles, 10 Videos, and 10 Chances to win” a new Ford vehicle, the promotion not only produced successful performance results but one lucky winner, Connie H. from Mercer, PA. She was randomly selected as the winner and was awarded $30,000 towards her choice of a 2014 Ford Mustang, Focus, Fiesta, Fusion, Escape, Taurus, Explorer; as well as a 2013 C-MAX Hybrid or 2013 F-150!  

Connie decided to put her $30,000 voucher towards a brand new 2014 Ford Escape, which has class-exclusive available foot-activated liftgate (*Class is Small Utilities). The vehicle was awarded to Connie by Bill McCandless Ford. Bill McCandless Ford, along with the other 1,400+ Ford dealers, will continue to participate in other promotions like the "Year End Giveaway" throughout 2014.

Winner testimonial – Connie H. from Mercer, PA

"Winning still seems like a dream. My experience has been great... I wanted to become an owner of a Ford vehicle because I never had one, I have heard good things about several different Ford vehicles and will be excited to have an American made vehicle of my own.."


About Flash Point Communications

For over fourteen years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace. With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe’s most respected automotive brands including Ford, GM, Chrysler, Toyota, Cadillac, Lexus and Mazda. Based in Costa Mesa, California, Flash Point’s 25 employees service clients from four offices nationwide. For more information, please visit www.flashpointcommunications.com or check out or Facebook page at www.facebook.com/flashpointcommunications.

Wednesday, February 26, 2014

Parks Ford Lincoln of Gainesville Awarded The Gas & Go Further Giveaway Winner $30,000 towards a Brand New C-MAX!


Costa Mesa, CA – February 5, 2014Parks Ford Lincoln of Gainesville recently participated in a Flash Point Communications/Ford Motor Company digital media promotion: “Gas & Go Further Giveaway.” The program promoted Ford fuel efficient vehicles with participation from seven (7) Ford regional ad groups and over 1,400+ Ford Dealers. In the end, one lucky winner from Gainesville, FL was chosen at random to win $30,000 towards their choice of a 2013 Fiesta, Focus, Fusion, Escape, or C-MAX! 

Flash Point, in partnership with Ford Motor Company, developed the multimedia campaign that integrated social, digital interactions, and Dealership participation while building awareness about the fuel efficient lineup Ford calls “Super Segment.” People from all over the country entered the sweepstakes by watching a short Ford-related video, then filling out an information form. Entrants had the opportunity to share the program and invite friends to participate using Social Media properties like Facebook, Pinterest, and Twitter. The program also offered people the chance to watch more videos for additional entries into the promotion.

Over 91,000 people entered to win and Albert Traversa from Gainesville, FL was selected as the lucky winner! Traversa chose to put his $30,000 voucher towards a brand new Ford C-MAX Hybrid, which has great fuel efficiency. (*C-MAX Hybrid: EPA-estimated rating of 45 city/40 hwy/43 combined mpg. Actual mileage will vary.) The vehicle was awarded to Albert by Parks Ford Lincoln of Gainesville. Parks Ford Lincoln of Gainesville, along with the other 1,400+ Ford dealers, participated in Ford-funded programs like Ford Gas and Go Further throughout 2013 and will continue to do so in 2014.

Winner testimonial – Albert Traversa from Gainesville, FL

"...When we received a call that I had won $30,000 towards the price of a new Ford, I thought, "is this for real"? Well, it was. My wife and I did some research on the cars available and chose a Ford C-MAX Hybrid... This has been a special experience for us and we want to thank Ford for providing this opportunity at this time in our lives."


About Flash Point Communications

For over fourteen years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace.  With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe’s most respected automotive brands including Ford, GM, Chrysler, Toyota, Cadillac, Lexus, and Mazda. Based in Costa Mesa, California, Flash Point’s 25 employees service clients from four offices nationwide.  For more information, please visit www.flashpointcommunications.com or check out our Facebook page at www.facebook.com/flashpointcommunications.

Friday, February 21, 2014

Coordinated Digital Launch Across 1,500 Dealers Nationwide Earns Flash Point New Ford Transit Connect Assignment


COSTA MESA, California, February 24, 2014—Ford Motor Company has chosen Flash Point Communications to create a fully integrated campaign that not only launches the all-new, 2014 Ford Transit Connect wagon, but seamlessly coordinates over 1,500 Ford dealers nationwide using digital and social media.

Part of Ford’s #Vandemonium promotion, the Flash Point campaign includes a launch video, a social- and mobile-compatible microsite, full integration with participating Ford Dealer Associations and over 1,500+ individual Ford dealers, plus lead generation coordinated through Flash Point’s proprietary social media platform.


“We needed to move very quickly and wanted to integrate every Ford dealer into the national launch,“ said Minyang Jiang, Brand Manager for the Ford Transit, Transit Connect and E-Series. “Flash Point made it work. And they have a great track record delivering ROI for Ford.”

“We really think we’re at the threshold of a new evolution in social media companies,” said Flash Point CEO Scott Empringham.  “In fact, when it comes to using digital media to integrate large dealer networks into national marketing programs, we’re pretty much ahead of the curve.”

“We know how to create content that gets a huge response,” said Empringham.  “Our proprietary enterprise software coordinates Tier I, Tier II and Tier III seamlessly.  And we’ve been able to generate some amazing leads and sales metrics.”

In addition to the Transit Connect launch video, Flash Point also provided product stills, turntable product footage, vignettes designed specifically for social media, and real-time marketing during the shoot itself.

“The Ford Transit Connect assignment gives us the chance to show our video capabilities,” said Empringham.  “It helped us win our Telly Award last year.  And we’re just getting better and better.”


With dual sliding doors, a rear liftgate, seating for up to seven passengers and up to 130.6 cubic feet of cargo space, the all-new, 2014 Ford Transit Connect is designed for both busy families and commercial applications. It boasts towing and payload that is best-in-class, and has achieved an EPA-estimated rating of up to 30 mpg on the highway.

For fourteen years, Flash Point Communications has been a leading innovator in social and digital media.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://blog.flashpointcommunications.com/.