Saturday, October 2, 2010

Flash Point Communications Launches Best of California Campaign

California Lincoln Dealers Task Flash Point with Hyper-Local Social Media Campaign for 2011 Lincoln MKX

The California Lincoln Dealers gave us a 2011 Lincoln MKX, and tasked us with the challenge of building awareness and interest in the technologically advanced luxury cross-over SUV through an innovative, cutting-edge social media campaign. We delivered on the client’s asks and then some with our proposal.

Imagine this - the 2011 Lincoln MKX, actress/model Vane Millon, our CEO/President Scott Empringham, the Golden State of California, and several local business around the great state. Quite an adventure.

Here is just a taste of what we're working on.

You can follow the 2011 Lincoln MKX, Millon and our entire crew through postings on the official Best of California blog, Best of California Group Page, Facebook page, YouTube videos, and Twitter posts.

Plus, you can also join in the fun during our roadtrip by participating in events where we're making live appearances throughout our journey.