Friday, January 28, 2011

How to Double your Social Media Reach in Half the Time

Use tools like to post similar messages in multiple places at once. For instance, you can simultaneously upload photos, statuses, videos, and music to multiple social media sharing outlets, or simultaneously post to your blog and Facebook. It will save you time, allow you to reach more followers at once, and be easier to control your social media content. Here’s how to use

1. Create a log-in account by clicking the “Sign Up Now” link on the right. Just type your email address and password twice.

2. Select the social media websites you want to integrate through These include Facebook, Facebook pages, Twitter, LinkedIn, YouTube, and many more.

3. You will be directed to the respective social media website. Type your user log-in information for each site, and click “Allow.” Then, you may rate the importance of the social media site.

4. You may add more networks/websites by clicking the “+” button next to "Networks." This link is located over the “status box,” where you can upload messages.

5. When typing a status, you will see the selected social media websites’ logos. Highlight the website to which you want to post your status. [Note: Facebook and Facebook pages are different. If you want to post a status for your company’s Facebook page, but not to a personal profile, then simply unclick the Facebook logo.]

6. Feel free to post your statuses! You can add links, pictures, videos, and music. You can also schedule updates ahead of time so you do not have to log-in and post something everyday.

Wednesday, January 12, 2011

How to Conquest Fans of Your Local College on Facebook

College and University Facebook fan pages are a hub of activity for thousands of students and alumni alike. Chances are, most of the fans of your local college are in your market and making them aware of your business can be beneficial. For example, the University of Arizona Facebook page currently has 67,000+ fans. By posting on their wall, you can get these same fans to start looking at your Fan Page.

If you have a Fan Page, how do you post on another Fan Page? The technique is called @mentions. By posting a status update on your own wall with an @mention (i.e. @The University of Arizona), the message shows up in 2 places—your own wall, and the wall of the Fan Page that you @mentioned.

Here's how to @mention:
  • If you haven't already, "Like" the page you are trying to post on. (In this case, The University of Arizona fan page:
  • On the status bar of your fan page, begin to type "@The University of Arizona". The "@" symbol will trigger a drop down menu - choose "The University of Arizona":
  • "The University of Arizona" will be highlighted in blue, which you can work into the messaging if you'd like:
  • Last, hit the Share button. The message will post on your wall and theirs. Voila!
  • Click here to see an example.