Wednesday, February 16, 2011

Flash Point to Race for the Cure of Breast Cancer with Donation to Susan G. Komen

Newport Beach, CA, February 10, 2011 – Flash Point Communications, a digital media agency, is excited to announce a huge step in the fight to cure breast cancer.

Over the years, Flash Point has done its part to promote, increase awareness, and extend their hand to worthwhile causes. By standing behind campaigns like “The Right Choice” with Your California Ford Dealers where 150 families were fed with the help of communities in California; building homes for well deserving families along with Habitat for Humanity with the “Mariner for a Day” program with Southwest Lincoln Mercury Dealers and many others, Flash Point has increased their footprint towards social good.

Today, Flash Point kicks it up an extra notch by committing to a donation in the amount of $15,000.00 to Susan G. Komen for the Cure. By donating, they strive to raise awareness in hopes to increase early detection and aid in research to one day end breast cancer for the 12% of women in the United States who will develop breast cancer in their lifetime. The donation isn’t the first time they have supported breast cancer research. Through working with clients such as Ford, Flash Point has supported campaigns and promotions dedicated to raising funds in the benefit of Susan G. Komen. With this donation, Flash Point is now a proud participant in Susan G. Komen Passionately Pink for the Cure.

Flash Point’s very own Scott Empringham (President/CEO) says, “We place a high value here at Flash Point on giving back. By donating to such a great organization as Susan G. Komen, we hope that we, as a society, can be one step closer to cure this disease that effects so many”.

Staying true to their motto, “Imagine. Create. Start Something.” the donation is just one big step towards helping in a major way.

About Flash Point Communications, LLC

For over 10 years, Flash Point Communications has been helping Dealer Ad Groups capitalize on Digital Marketing and Social Networking. With partners like Fortune 500 companies, advertising agencies, PR firms, publishers, Event Marketing companies, media companies and virtually every automotive brand, including Ford, GM, Chrysler, Toyota, Honda, Nissan and Land Rover they promise to always remain creative, innovative, and reliable. Based in Newport Beach, CA, Flash Point’s 25 employees service clients from four offices nationwide.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877-GO-KOMEN

Tuesday, February 8, 2011

8 Tips to Promote Your Twitter Account and Increase Your Followers Count

So, your company’s Twitter Account is launched. Now what? It's time to spread the word about your Twitter feeds. Your product can sell itself if you tell the story. Here are some promotional strategies to accelerate your growth and build your user base:

  1. Promote and support your Twitter account by having a “Follow Me” link on your Web site and Facebook.
    • You can have this link on your website by going to
    • Choose your favorite icon
    • Copy and paste the given code into your website’s source code.

  1. Add the link of your Twitter Page to your signature in forums and emails.
  2. Follow people on Twitter, and they’ll often follow you.
    • Follow people who are following a lot of people.
    • Don’t be afraid to follow as many people as you can.
    • Follow those who are loyal to your brand, interested in your company, or are involved in the same industry as you.
    • Follow people whose followers you would want for yourself.
    • See whose following your friends and follow them.
    • On average, for every 10 people you follow, one person will follow you.
  3. Use Twitter’s search features to find profiles that interest you. You can search keywords and interact with people who mention keywords that interest you.

  1. Update Frequently. No one wants to follow a page that is not updated and fresh. Just keep tweeting!
  2. Actively Design your Page. Designing your page is important to stay different and innovative from the different pages. Pick nice colors and a background image that represents you and your company.
  3. Run “Follow Me and Win a Prize” competitions through your Twitter. Make it a fun and active site for followers.
  4. Most importantly, give value to your followers. What benefit are your followers getting? The more effort you put in and the more helpful and useful you are, the better your company’s online appeal. Give people a reason to follow you and the numbers will grow.