2012 Ford Focus
If you’re one of the last, remaining holdouts who have trouble believing that social media can deliver qualified leads and incremental sales, check out our Gimme the Gig II Promotion for the Ford Focus.
The
final numbers tell the story: 1
coordinated promotion. 29,811 leads
generated. 94.3% of leads converted into
hand-raisers. 19,485 test-drives. 8,622 new Facebook fans. And 103 incremental vehicles sold.
Here’s
how The Gig came to be.
You
can’t just camp out on a social media site and expect the world to come running
to your in-box. You have to give people
a really great reason to stop by, and an equally great reason to stay.
In this
case, Ford client Tom Grill’s concept was brilliant: commission "Mad" Mike Martin of TV’s Pimp My Ride to create
a Ford Focus Mobile Recording Studio.
That way, the cool new digital technology and functional design in the
all-new, 2012 Ford Focus could be demonstrated and new, young prospects could
connect with the Ford brand.
"Mad" Mike with the Ford Focus Mobile Recording Studio
Then,
we took the Ford Focus Mobile Recording Studio on tour all over the Western U.S.,
from San Diego, California, to mile-high Denver, Colorado. Social and digital media followed the
campaign, generating thousands of test drives and high-quality leads.
Hottest Mobile Recording Studio in Town
But
the best was yet to come.
In the
end, three lucky bands were selected to have their music produced by
Grammy-Award-winners Don Was and Krish Sharma right in the Ford Focus Mobile
Recording Studio.
You have to agree…that’s pretty cool. And the actual recording sessions were taped by KTLA in Los Angeles and featured in three one-hour specials. Check out the videos from the finals below!
Tom Grill, Don Was, Krish Sharma at a performance
You have to agree…that’s pretty cool. And the actual recording sessions were taped by KTLA in Los Angeles and featured in three one-hour specials. Check out the videos from the finals below!
Gimme the Gig Finals - Episode 1
Gimme The Gig Finals - Episode 2
Gimme The Gig Finals - Episode 3
Details,
details.
You
can’t take success for granted just because you start with a great idea. You have to carefully execute every step of
the way. By concepting Gimme the Gig II,
Ford gave Flash Point Communications the opportunity to use our tested digital platforms and
technology to get maximum bang for the buck.
The results?
- 21.7 million impressions
- 2,500 band applications
- 204,747 unique website visits
- 29,811 leads generated
- 28,113 hand raisers captured
- 94.3% leads were converted into hand-raisers
- 19,485 test drives
- 8,622 new Facebook fans
- 103 vehicles sold
So
let’s “bottom line” this.
- A compelling, carefully executed social media campaign can generate lots of high-quality leads.
- Solid leads convert into incremental sales.
- As younger buyers spend more time on-line (and we’re talking several times a day) and less time (if any) reading a newspaper, the future of lead-generation is in digital and social media.
We’d
like to give a special shout-out to Tom Grill, Don Was, Krish Sharma, Daryl
Kinson, and “Mad” Mike Martin for all their great work and partnership And to everyone who came together to make
Gimme The Gig II such a great success, thanks again!
Interested
in future Gimme The Gig events? Visit www.gimmethegig.com and sign up to receive news about future events.