Flash Point
Communications partnered with Ford Motor Company
to promote the World’s Largest Virtual BBQ Event, an online sweepstakes where
registrants could win a 2-year lease on a brand new 2013 Ford vehicle. With 23 Ford regional ad groups
participating, the program was an integrated digital marketing campaign that
combined an online sweepstakes, social media, email marketing and lead
generation technology. With both Dealer ad group and local Dealer participation,
the program brought in over 21,000 entries and built awareness about Ford’s full
vehicle lineup.
The Summer Sales Event
Enhancement Opportunity
Ford gave Flash Point Communications the opportunity to use
their digital platforms and innovative technology to achieve noteworthy
results. So what were they? Check em’ out…
- 2,158 Sales!
- Over 21,000 handraisers
- 29,000 video views on Ford vehicles
- 40,000 brochure requests for more Ford information
- Almost 70,000 visits to the microsite
- Over 27,000 people attended the virtual BBQ
You Said Virtual BBQ?
That’s right. The “World’s LARGEST Virtual BBQ”. Once people “attended” the virtual BBQ, they were asked a series of questions related to what they'd like at a real life BBQ. The final step was their entry to win a 2-year lease on their 2013 Ford of choice. To make it engaging and interactive, their answers displayed the demographics of people attending the BBQ in real-time - what they were eating, drinking, what kind of music they were listening to, what Ford they drove to the virtual BBQ and even how many porta potties were needed!
That’s right. The “World’s LARGEST Virtual BBQ”. Once people “attended” the virtual BBQ, they were asked a series of questions related to what they'd like at a real life BBQ. The final step was their entry to win a 2-year lease on their 2013 Ford of choice. To make it engaging and interactive, their answers displayed the demographics of people attending the BBQ in real-time - what they were eating, drinking, what kind of music they were listening to, what Ford they drove to the virtual BBQ and even how many porta potties were needed!
 |
| Infographic |
First off,
the program leveraged a Nationally funded 2-year lease giveaway at a Tier II
and Tier III level. Ford ad groups received the vehicle giveaway, custom creative
and integration into all digital elements including banners, tiles, email, the Facebook application, and Facebook messaging and
advertising. Tier III (Dealers) also received the vehicle giveaway opportunity,
creative for their website, Facebook application, and Facebook messaging and
advertising with a turn-key easy solution!
Alright, Tell Me Who the Winner
is Already!
Out of
21,000 entries only ONE person can be the winner of a 2-year lease on a brand
spanking new Ford vehicle! So who was it? Lucky, Lucky, David Ziebarth from
Rochester, New York! Congrats David!! We know you were happy when you found
out:
 |
| Winner of the 2012 World's Largest BBQ! |
"Wow! I entered the Ford World's
Largest BBQ on Facebook and I'm incredibly surprised at winning!! This
car will come in the nick of time as my Toyota Camry lease is due to be turned
any day now. I've test driven every mid-size car and had just picked the new
Ford Fusion! Excellent! Thank you Ford and the World's Largest BBQ!!! I'm so
psyched!! Nobody can wipe the smile off my face!
I'm still in shock over
winning the Ford World's Largest BBQ on Facebook! I barely remembered I
had entered the contest. I had already picked out a Ford Fusion and now I
get my own Ford! Thanks to Ford and my dealer I'll be cruising in style, safely
and comfort!” - David Ziebarth
So You’re Interested in Future Sponsored Promotions?
To learn more about upcoming opportunities please call or write:
Scott Empringham at Flash Point Communications, LLC
Phone:
657-212-8502
Email: scott.empringham@fpcdigital.com
Amberly Collins at Flash Point Communications, LLC
Phone:
657-212-8506
Email:
amberly.collins@fpcdigital.com
0 comments :
Post a Comment