Tuesday, December 11, 2012

In Partnership with Ford, Flash Point Communications Succeeds in Developing the World's Largest Virtual BBQ with over 21,000 entries!

Flash Point Communications partnered with Ford Motor Company to promote the World’s Largest Virtual BBQ Event, an online sweepstakes where registrants could win a 2-year lease on a brand new 2013 Ford vehicle. With 23 Ford regional ad groups participating, the program was an integrated digital marketing campaign that combined an online sweepstakes, social media, email marketing and lead generation technology. With both Dealer ad group and local Dealer participation, the program brought in over 21,000 entries and built awareness about Ford’s full vehicle lineup.