Thursday, August 29, 2013

Flash Point Teams up With Ford to Win Top Telly Award for Innovative TV and Social Media Campaign

Gimme The Gig II, an integrated social media campaign created by Flash Point Communications and Ford Motor Company has won a Silver award at the 34th Annual Telly Awards.

Combining the power of social media, the talent of aspiring musicians, a promotional events and test drive tour, and the star power of two Grammy award-winning producers, the campaign generated 29,811 sales leads, 19,485 test-drives, sold over 200 new vehicles, and touched over 22 million people.

“First, we asked aspiring bands to submit a demo track,” said Tom Grill, U.S. Western Ford Market Area Sales and Marketing Manager who conceived and led the campaign.  “We received thousands of entries from around the country.”

“Then we created an actual recording studio in the back of a Ford Focus designed by “Mad” Mike Martin of TV’s Pimp My Ride,” said Grill. “It toured events and festivals across the Western U.S., and was a great way to show off the new digital technology and functional design in the Ford Focus.”

“We were asked by Mr. Grill to design, develop and manage all aspects of the digital and social media marketing for the campaign,” said Scott Empringham, CEO of Flash Point Communications—“which included not only our proprietary video submission platform, lead generating promotional microsite, targeted online media, but also management of complementary Facebook, Twitter and YouTube pages. We were thrilled to surpass all the impression and lead gen goals.”

Ultimately, the competition was judged by Don Was, a nine-time Grammy award-winning producer and President of Blue Note Records; and Krish Sharma, a Grammy award-winning engineer whose credits include the Rolling Stones and Poison.

The winning band got to record with Was and Sharma using the Ford Focus Recording Studio. The sessions were then taped by KTLA in Los Angeles, and featured in three one-hour specials. 

“We talked to several digital marketing companies before picking Flash Point for this campaign,” said Grill, “But in the end, we felt that no one knew the automotive digital/social business like they did. Scott and his team always sweat the details, and they deliver. We made the right decision.”

For over twelve years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to Telly Awards, founded in 1979, honor the very best in online film and video. They are judged by a prestigious panel of over five-hundred industry professionals, all former winners.  Less than 10% of entries are chosen as winners of the competition’s highest honor—the Silver Telly.

Click on the video below to learn about the campaign, meet the judges and get the inside scoop of how it all went down: