Monday, September 30, 2013

Flash Point Rolls Out New Ford Taurus Promotion with Enterprise-Wide Social Media Solution

Flash Point Communications recently launched a highly scalable promotion through social media to promote the Ford Taurus and Taurus SHO.

The promotion, called The Ultimate Dinner And A Show, uses Flash Point’s proprietary enterprise-wide social media platform to reach Facebook users on multiple pages with unique and targeted messaging.

“Our proprietary platform lets us scale one promotion to multiple pages with a few clicks. The advantage to the advertiser is scale and reach. The advantage to the Ad Groups we support is 'free and compelling content'. It’s a double-win,” said Scott Empringham, CEO of Flash Point.

“This way, each Ford dealer marketing group Facebook page can ‘promote the campaign, capture leads’ as well as receive unique messaging, tailored to their Ad Group’s specific needs,” said Empringham. “If dealers themselves want to leverage the promotion, our technology can easily scale to support that.”

“This Taurus promotion also has a competitive edge to it,” said Ryan Cashman, Ford’s Taurus Marketing Manager. “Entrants watch a video showing the competitive advantages of the Taurus. Then they answer a competitive trivia question before they enter the sweepstakes.”

“Offering a unique experience as a prize is very effective at generating buzz,” said Empringham. One lucky winner will receive a 3-day, all expenses paid trip for two to Las Vegas, including luxury accommodations, tickets to two Vegas shows, VIP dinners, an ultimate spa experience, and $1,500 in spending money.

The Ultimate Dinner and a Show Promotion will also award twenty-three weekly prizes. Each of these winners will receive a $100 gift card. The promotion runs through the end of 2013.

“Our winner receives a once-in-a-lifetime experience and our client gets thousands of quality hand-raisers and in-market leads,” said Empringham. “It’s a perfect win-win situation.”

Check out the website here:

For over twelve years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, visit our website: