Friday, February 21, 2014

Coordinated Digital Launch Across 1,500 Dealers Nationwide Earns Flash Point New Ford Transit Connect Assignment

COSTA MESA, California, February 24, 2014—Ford Motor Company has chosen Flash Point Communications to create a fully integrated campaign that not only launches the all-new, 2014 Ford Transit Connect wagon, but seamlessly coordinates over 1,500 Ford dealers nationwide using digital and social media.

Part of Ford’s #Vandemonium promotion, the Flash Point campaign includes a launch video, a social- and mobile-compatible microsite, full integration with participating Ford Dealer Associations and over 1,500+ individual Ford dealers, plus lead generation coordinated through Flash Point’s proprietary social media platform.

“We needed to move very quickly and wanted to integrate every Ford dealer into the national launch,“ said Minyang Jiang, Brand Manager for the Ford Transit, Transit Connect and E-Series. “Flash Point made it work. And they have a great track record delivering ROI for Ford.”

“We really think we’re at the threshold of a new evolution in social media companies,” said Flash Point CEO Scott Empringham.  “In fact, when it comes to using digital media to integrate large dealer networks into national marketing programs, we’re pretty much ahead of the curve.”

“We know how to create content that gets a huge response,” said Empringham.  “Our proprietary enterprise software coordinates Tier I, Tier II and Tier III seamlessly.  And we’ve been able to generate some amazing leads and sales metrics.”

In addition to the Transit Connect launch video, Flash Point also provided product stills, turntable product footage, vignettes designed specifically for social media, and real-time marketing during the shoot itself.

“The Ford Transit Connect assignment gives us the chance to show our video capabilities,” said Empringham.  “It helped us win our Telly Award last year.  And we’re just getting better and better.”

With dual sliding doors, a rear liftgate, seating for up to seven passengers and up to 130.6 cubic feet of cargo space, the all-new, 2014 Ford Transit Connect is designed for both busy families and commercial applications. It boasts towing and payload that is best-in-class, and has achieved an EPA-estimated rating of up to 30 mpg on the highway.

For fourteen years, Flash Point Communications has been a leading innovator in social and digital media.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to