Tuesday, May 20, 2014

Flash Point Kickstarts Dodge Promotion Featuring Mötley Crüe



COSTA MESA, California, May 15, 2014—Dodge has selected Flash Point Communications to launch a high-profile, nationwide social media promotion starring legendary heavy metal band, Mötley Crüe, for their farewell tour.



Aptly named the Chance To Be Bad Giveaway, the promotion integrates digital and social media from Mötley Crüe, Dodge and participating Dodge dealers, and delivers in-market leads to dealers in real time.

“Flash Point’s retail and marketing platform gets all the dealers on the same page,” said Randy Ortiz, Head of Advertising, Dodge Brand. “As a result, the lead generation has just been terrific.”


“We’re taking a nationally funded promotion to a hyper-local level,” said Scott Empringham, CEO of Flash Point. “In fact, we built-out custom programming to offer our client’s allotted concert tickets exclusively to in-market prospects as a reward for a test drive.


“In addition, everyone who wants to enter also has to watch a product video,” said Empringham. “We are all about driving traffic and sales.”

Those who register to win can earn five additional chances when they share their custom links with friends on Facebook, Twitter, Pinterest, LinkedIn and Google+. Fans who like and comment during a weekly wall contest can also win a package of Mötley Crüe collector’s items.


One Grand Prize winner will win a new 2015 Dodge Charger or Dodge Challenger. One First Place winner will win a VIP Mötley Crüe tour experience including an all-expenses-paid trip to a select tour city, two backstage passes for a concert, a meet and greet with the band, plus exclusive band merchandise.  There are also fifty runner-up prizes.


The Chance To Be Bad Giveaway launched on April 17. Entries must be received by July 1, 2014. Mötley Crüe’s farewell tour begins July 2 in Grand Rapids, Michigan. 


For over fourteen years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://flashpointcommunications.com.