Monday, January 12, 2015

Flash Point Wins Buick/GMC SoCal Social and Digital Business

COSTA MESA, California, December 16th, 2014—Flash Point Communications of Costa Mesa, California, has been named the Digital and Social Media Agency of Record for the Southern California Buick and GMC dealers.

“Of all the agencies that submitted proposals, Flash Point gave us the most comprehensive plan designed to build our business,” said Greg Heath, Chairman of the Southern California Buick Dealers.

“Given their track record,” Heath continued, “We’re confident that we can generate more leads and more sales through our partnership with Flash Point.”

“We are delighted to have been chosen by the SoCal Buick and GMC Board,” said Scott Empringham, CEO of Flash Point.  “Our approach, which we call “Total Activation digital marketing,” has been generating some incredible results and we’re delighted they put their trust in us.

“We’re very unique because we’re a one-stop shop,” continued Empringham.  “We have an in-house Marketing Promotions Team, a National Account Team, a separate Retail Account Team, and absolutely state-of-the-art digital and social media platforms.

“Many clients are used to having multiple vendors who pass the buck to one another,” said Empringham.  “We’re responsible for everything, including the results.   And we like it like that.”

SoCal Buick and GMC will launch their new Flash Point-designed web sites in January.  A test-drive promotion and other social and digital media initiatives will follow immediately after.

The Southern California Buick and GMC Dealer Ad Group Marketing is the largest Buick and GMC Western region and 5th largest in the country.  It extends from Victorville in the north to Temecula in the south.  Yearly sales in the region exceed $900 million.

For over thirteen years, Flash Point Communications has been a leading innovator in social and digital media.  Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to