Friday, August 14, 2015

Total Activation Technology Has Another Convert: Nationwide Insurance Chooses Flash Point For New Campaign



COSTA MESA, California, July  22, 2015—After reporting stellar results for its core automotive clients, Flash Point and its Total Activation technology has earned a major non-automotive client.

Nationwide Insurance, Western Region, has selected Flash Point to create, launch and run its new Nationwide Insurance West campaign on social media, with targeted ad support on Facebook, Twitter, Instagram, Google and Yahoo.

“Flash Point has a pretty solid track record when it comes to social media marketing,” said Greg Heath, Partner - Nationwide West .  “They really target their ads.  They get retailers really involved, deliver leads in real-time, and make it totally turnkey.”


“Total Activation can pretty much translate to any business that has lots of retail outlets,” said Scott Empringham, CEO of Flash Point Communications.  “Our proprietary software can scale easily to even thousands of dealers, agents or retailers.

“Our Pinpoint Targeting generates leads with pinpoint accuracy,” continued Empringham.   “We do all the installing for retailers on Facebook and local websites and co-manage everything so the dealers can just sit back and answer leads.  Our national account team handles the rest.”

For the Nationwide promotion, Flash Point will identify people who are in-market for either car or homeowner’s insurance using proprietary software supplemented by data from R. L. Polk, Datalogix and Acxiom.  After registering on a custom site, targeted prospects will have a chance to win either $1,500 in home improvements or $1,500 in gas.

“We never give up closing the sale,” continued Empringham.  “If a prospect doesn’t ask for an insurance quote right away, we'll re-target them with ads and offers throughout the year.  We fully expect to replicate the ROI we’ve been getting in automotive.”

Total Activation technology helped Flash Point earn top honors for Best Use Of Facebook and Best Use Of Technology for Data Collection and Measurement at the 2014 Event Tech Awards.

For over fifteen years, Flash Point Communications has been a leading innovator in social media software, marketing, and retail network engagement.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected brands from four offices nationwide. For more information or questions on how Flash Point can help you, click here.