Wednesday, September 30, 2015

Portland Toyota Dealers Award New Social Media Campaign to Flash Point Communications

COSTA MESA, California, October 1, 2015—Flash Point Communications has launched an integrated social media campaign for its newest client, the Portland Toyota Dealer Marketing Association.

Launched on September 1, 2015, the campaign uses Facebook ads to target Honda and Subaru owners who are in-market for a new vehicle.

“We combine data from R. L. Polk, Datalogix and Acxiom with our own Pinpoint targeting software,” said Scott Empringham, CEO of Flash Point.  “Together, that generates incredibly targeted, high-quality leads and we send them to the dealers in real time.”

First, prospects are taken to the Toyota Dealer Association Facebook page.   Ultimately, if they come in to a participating Portland Toyota Dealer for a test drive, they receive a $50 gift certificate.

“Virtually no one can game our promotions,” said Empringham.  “We have proprietary software that totally blocks unwanted sharing on social media.  If somebody responds to our promotion who isn’t our target, we know it right away, thank them, and lock them out.”

“We’ve been generating really big ROI for both our automotive clients and non-automotive clients,” said Empringham.  “We hit the right people with the right message, and we make sure the retailers are on board every step of the way.”

Flash Point will handle all aspects of the promotion, from design and concept to legal clearance and final metrics. The promotion ends November 30, 2015.

For over fifteen years, Flash Point Communications has been a leading innovator in social media software, marketing, and retail network engagement.   Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected brands. For more information, go to