Wednesday, March 9, 2016

Hoppe's Gun Care Selects Flash Point to Target Gun Enthusiasts on Social Media

COSTA MESA, California, March 9th, 2016—Hoppe’s, America’s gun care specialist since 1903, has selected Flash Point Communications to launch a social media initiative targeting avid hunters and shooters nationwide.

An initial social media promotion launched December 2015, using Flash Point’s Pinpoint Targeting to identify avid gun enthusiasts.

 “We’re taking a comprehensive approach with this fantastic brand,” said Scott Empringham, CEO of Flash Point Communications. “Our national team will manage their Facebook presence, use social influencers to create buzz, gather testimonials, and design some really engaging newsfeed posts. It’s one of the benefits of being a one-stop shop."

“Our Pinpoint Targeting can really kick this up a notch. It can identify hunters and shooters with amazing precision so we can send them customized messages,” continued Empringham. “It’s one of the ways that our automotive experience transfers into so many other businesses.”

“With Social Media consuming more than a quarter of the time spent online, we knew we had to jump into Facebook to reach and retain current customers but also conquest new ones,” said Sherryl Nens, Brand Manager at Vista Outdoor.  “This year we are launching a revolutionary new product called Gun Medic and finding Flash Point couldn’t have come at a better time for us. Their knowledge in social is unrivaled.”

Hoppe’s new Gun Medic products cleans and lubricates firearms effortlessly, using a bio-based lubricant developed initially for jet turbines.  It scrubs away powder residue in only 60 seconds to cut cleaning times dramatically, and leaves only a thin coat of high-performance lubrication.
Hoppe’s, known as The Gun Care People, creates and markets a wide array of gun care products online and through some of America’s finest sporting goods retailers. Designed for avid hunters and shooters, each product is created with the knowledge gained through more than a century of experience in the laboratory, in the field, and on the shooting range.

For over fifteen years, Flash Point Communications has been a leading innovator in social media software, marketing, and retail network engagement. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected brands from four offices nationwide. For more information, go to