Friday, December 15, 2017

Snapchat Geofilters for your Business


Snapchat Geofilters for your Business


Difficulty Level:
Beginner

Intro:
Looking to boost some traction, engagement and social media presence for your company's next big promotion? Whether you're launching a new product or hosting a large sales event, you're going to want to maximize visibility and interest. One of the key ways to dhat in the past few years and going forward, is with Snapchat geofilters. See below for an intuitive but simple, >step-by-step guide on how to set up and customize yours!
Why should you be using this:
According to socialmediaexaminer.com, the Snapchat platform has over 100 million users with over 10 billion clips watched daily! With such a large audience, Snapchat is the perfect place to advertise to your audience in a simple and inexpensive way.
How to Create a Geofilter Guide:
  1. Navigate to www.snapchat.com/geofilters
  2. Choose your creative. You can either upload custom creative or design a filter based on Snapchat presets.
  3. Let’s start with uploading custom creative… 

    1. Click on “Upload” in the top left. When your files appear, select a file that is: 1080x1920 px or 1080x2340 px, below 300KB,  and a .png file with a transparent background.
    2. For example, here is one that our creative team designed for an event back in September...

II. But if you don’t have a graphic design team…

 
a.You can choose from a variety of presets off to the left-hand side


b. You’ll notice that there are different types of presets above the filters (New Year, Holidays, etc.)

c. Scroll to the left to reveal the “Business” preset…

d. Select the preset that you want for your promotion or event:

e. Click on the text within the filter to update to whatever is relevant to your business...


f. You can preview what your filter will look like but pressing “Preview” in the bottom right:

If you like it, click submit.

4.You will be able to choose the dates and time period your filter will appear for:
Click “Next.” You will be sent to a map view.

5. Enter the address of where you want your geofilter to appear in the top left. You’ll notice on the top right, your cost is automatically calculated by figuring the duration and square footage that it is turned on for. The white dots around your geo targeted space can be manipulated, shrinking or expanding the area your geofilter will appear. Once you are happy, hit, “Checkout.”  

6. Your final order summary appears on the last page titled “Checkout.” If you are happy with everything you see, hit “Submit.” Don’t forget to name your geofilter in the top left corner! Then, your geofilter is ready to roll and promote your next sales event!

Conclusion:
Our hope is that you now have a full understanding of how to create and implement Snapchat geofilters! They can be a huge asset in your advertising arsenal to build awareness, create engagements and connect with your customers for an affordable price. If there is anything you want to know about Snapchat, please let us know!