Friday, January 19, 2018

How to Post an Instagram Story

Difficulty Level:



No one can deny the growing power of Instagram stories in the marketing space. Marketers are increasingly pouring budget and resources into content that disappears after 24 hours. Why? It keeps loyal fans engaged in an authentic, fun, and less formal way while still allowing other people to discover the brand, since stories are public. Instagram stories daily user base is 250 Million and counting and with the addition of the link feature, businesses can now can help drive traffic to their websites.

Maybe you’ve seen other businesses use Instagram stories. Or maybe you’ve shopped products featured in stories yourself. No matter the case, we’ve created a guide to help you get started leveraging Instagram stories for your marketing strategy.

How to post an Instagram story:

  1. To get to story view, swipe right from your feed.
  2. Choose your story. Here, there are two options. You can either take a photo or video in the app or upload a photo from your camera roll.

To take a photo or video, simply press the middle circle button shown by the green arrow.

To upload a video, tap on the square in the bottom right hand corner of the screen shown by the white arrow. From here, you will be able to choose your photo or video and then edit.

  1. Edit your story. Instagram has plenty of features to add details or visual interest to your story. For example, you can add locations, hashtags, stickers and more. These are located in the top right hand corner and are circled in red.

  1. Post your story. When you’re satisfied with your story, upload by tapping “your story” the second button in the bottom left hand corner.                                                         

If you would like to get a better idea by seeing us post a story in action, watch our video here: 

Overall, stories can be a great tool for your business and we hope you try it out. Tag @flashpointcomm in your stories to let us know you found this blog helpful!