Difficulty
Level:
Beginner
Intro:
No one can deny the growing power of Instagram
stories in the marketing space. Marketers are increasingly pouring budget and
resources into content that disappears after 24 hours. Why? It keeps loyal fans
engaged in an authentic, fun, and less formal way while still allowing other
people to discover the brand, since stories are public. Instagram stories daily
user base is 250 Million and counting and with the addition of the link
feature, businesses can now can help drive traffic to their websites.
Maybe you’ve seen other businesses use
Instagram stories. Or maybe you’ve shopped products featured in stories
yourself. No matter the case, we’ve created a guide to help you get started
leveraging Instagram stories for your marketing strategy.
How to
post an Instagram story:
- To
get to story view, swipe right from your feed.
- Choose
your story. Here, there are two options. You can either take a photo or
video in the app or upload a photo from your camera roll.
To take a photo or
video, simply press the middle circle button shown by the green arrow.
To upload a video,
tap on the square in the bottom right hand corner of the screen shown by the
white arrow. From here, you will be able to choose your photo or video and then
edit.
- Edit
your story. Instagram has plenty of features to add details or visual
interest to your story. For example, you can add locations, hashtags,
stickers and more. These are located in the top right hand corner and are
circled in red.
- Post
your story. When you’re satisfied with your story, upload by tapping “your
story” the second button in the bottom left hand corner.
If you would like to get a better idea by
seeing us post a story in action, watch our video here:
Overall, stories can be a great tool for your
business and we hope you try it out. Tag @flashpointcomm in your stories to let
us know you found this blog helpful!